- New Business
- DLKW is delighted to have been appointed by E.ON.
- Top 10
- DLKW has broken into the top 10 creative agencies ranked by billings (Campaign, 27th February, 2009)
- Adwatch No. 1
- Morrisons tops Marketing’s Adwatch table with the highest recall across the year. "It is an astonishing performance for a brand that did not appear in last year’s top 20, and one that vindicates its decision to invest in the high-profile campaign, created by DLKW." (Marketing, 17th December, 2008)
- Awards
- DLKW wins IPA Effectiveness, Bronze award for Morrisons ‘Fresh choice for you’ campaign.
- Our press campaign for COI EPC ‘Energy Efficiency Check-up’ has won ‘Best Green Press’ at the Green Awards.
Halifax
Since 2000, the Halifax brand enjoyed huge success on the back of a range of strong, value-led propositions, high-impact, comparative advertising and an optimistic brand personality that differentiated it from the Big 4 banks. Over the last few years, the bank has been shifting the emphasis from a product to a customer focus and in 2009 decided to launch a new campaign to bring that change to life and demonstrate how Halifax looks after customers and rewards them for their business. The campaign powerfully dramatises the way Halifax colleagues work together to give their customers 'a little extra help'.View more...
COI - Department of Health - Stroke Awareness
Stroke is the third biggest killer in the UK and the most common cause of disability. If recognised and diagnosed quickly, treatment can be administered that can save lives and reduce the damage caused. Our new campaign for the Department of Health aims to educate the public around this important issue so that they are equipped to take action. Through clearly and impactfully explaining the F.A.S.T. test, the signs of stroke are demonstrated in a memorable and simple way. The urgency of the medical condition is then conveyed through the dramatic depiction of stroke as spreading like a fire in the brain.
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House of Fraser Spring Brand Campaign Launch
This month sees the launch of House of Fraser’s Spring brand campaign.
The strategy is to position House of Fraser as an exciting emporium of this season’s ‘must haves’, while bringing to life the current brand positioning and end line – “Temptation On Every Level”.
The creative work introduces key looks for Spring, giving voice and attitude to the products and clothes themselves. So assured are these alluring pieces of their desirability, that they call out to the customer, willing them not to resist but instead to yield to temptation.
This route introduces the idea of House of Fraser as a hall of temptation… with level after level of beautiful merchandise waiting to be discovered. All the executions showcase specific items from the Spring womenswear, accessories and menswear collections. View more...